top of page
  • Writer's pictureZiada

Pay per lead: Unlocking customers for a lifetime with Ziada

Updated: Jan 19, 2023

Pay-per-lead marketing with Ziada can help businesses of all sizes attract and retain customers for a lifetime. Learn more about how pay-per-lead can benefit your business in this inspiring and informative blog post.

We are in the middle of the digital revolution and have all seen it. The internet has changed our daily lives, but even more importantly, it has changed the way businesses operate. Nowadays customers have more power than ever before: they can choose which products to buy from where, and they can choose when to make a purchase. Businesses that don’t adapt to these changes may find themselves out of business sooner rather than later.

In this article, I will explain how you can get new leads for your business with Ziada's pay-per-lead (PPL) service. You will learn about the advantages of PPL marketing and why it is an integral part of any marketing strategy for small businesses with low budgets but big ambitions (and dreams).

Customers are the lifeblood of any business

Customers are the lifeblood of any business. They're the most important asset you have, and it's not how much you make but who you make it from that matters. Your customers are a source of revenue, not just a means to an end—so it makes sense to treat them as such.

In this day and age, there are many tools available to help businesses stay on top of their marketing efforts and grow their customer base. One popular method is pay-per-lead (PPL) advertising: an effective way for companies to attract new leads at a low cost with minimal effort required on their part.

As technology continues its rapid development over time, so too does PPL advertising technology; one such example is Ziada's pay-per-lead model which enables companies in various industries to access high-quality leads at low costs.

Ziada uses tokens in a pay-per-lead model to give businesses access to mobile customers in a way that has never been done before.

In our pay-per-lead model, service providers pay for the names and phone numbers of interested leads. It's a built-in funnel where you get new leads through job requests in your app when they are considering hiring your services. The best part? All you have to do is create a free and optimised profile on Ziada and the rest will be done for you!

Ziada launched its tokenized model recently with three free tokens—the equivalent of giving away KES 500 worth of leads (which is quite a bit considering the number of service providers we have using the app). With each new service requested on Ziada, you give up one token and unlock a customer for lifetime access to all future services outside of Ziada.

Customers are our long-term investment — they're the ones who'll help us grow as an organisation so we want them to have the best experience possible when working with us and with you, the service provider. We think this model will do just that by giving them insight into how their data is being used, allowing them control over their information and making sure it's not being abused by anyone else but themselves!

Think of your customers as a long-term revenue stream that can be unlocked through Ziada tokens.

The mobile revolution has changed everything about how customers interact with businesses and brands. We no longer need to go into stores and ask for help, because there are more information sources available on our phones than ever before. That means that for businesses who want to make it in the digital age, their focus needs to shift from traditional advertising channels like TV commercials or billboards towards more targeted approaches like social media marketing campaigns that speak directly to potential customers within their specific demographics (age range, income level etc.).

This is where Ziada comes into play! Our platform allows us all to access opportunities which were previously limited only by geography or type of business. To add icing onto the cake, our platform also allows small businesses in the informal sector who maybe don’t have large budgets yet still want exposure opportunities to access them without having to spend much money upfront.

Get Ziada today to start earning online customers today!

If you're a small business owner in the informal sector, then you know that getting access to online customers can be challenging. Small businesses in this sector usually don't have the web presence or marketing budgets that larger companies do. Ziada offers a solution for this problem.

The small business economy is growing at an incredible rate. According to a 2021 study by MasterCard, consumer spending has revealed that nearly four out of five (79%) surveyed consumers in Kenya are shopping more online since the onset of the COVID-19 pandemic.

By being one of the first companies to offer pay-per-lead services, you'll be able to tap into this booming market and attract new leads with minimal effort on your part.


The world of marketing is changing and adapting to the new needs of customers. With pay-per-lead companies like Ziada, businesses and organizations can now connect with their customers in a way that’s more useful than ever before.

20 views0 comments


Connect with service providers or customers near you.

Get Ziada

Never miss an update

Thanks for submitting!

bottom of page