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How to nurture leads to become a customer: what happens after a customer requests a service on Ziada

Ziada is a great way to get new business leads, especially for small and medium-sized businesses. However, it's also important to nurture these leads so you don't lose them. This article will show you how to convert leads into customers on Ziada, what happens when someone reaches out for a job on our platform and tips for maintaining customer relationships after the initial purchase has been made.

Who is a lead?

A lead is someone who has expressed interest in your product or service but hasn't yet made a purchase.

What is lead nurturing?

Lead nurturing is the process of interacting with leads over time to keep them interested in your products and services, and eventually help them move toward becoming a customer.

Most businesses have some sort of lead generation programme (formal or informal), but not all of them nurture the leads that they generate. In fact, many businesses are so focused on generating new leads that they forget about those they already have!

Why is it important to nurture leads?

Businesses that nurture their leads end up making more money because they keep their customers longer, and have a higher rate of converting them into paying customers. This is because when you nurture a lead, you're constantly sending them relevant information about your company and its offerings. When you do this consistently, it helps

  1. you stay on top of their mind when they need services that you offer

  2. build trust between you and your customers—they know that if they ever need anything from you, all they have to do is check their inbox!

  3. you learn about their preferences as time goes on. For example: if two different people at two different times ask for something specific from your business, it could be an indicator that there's demand for that product or service among other people who aren't asking for it yet (and may never ask).

Why is getting leads important to any business?

Getting leads is important to any business, especially new businesses. Without any customers, your business will fail and you'll have wasted a lot of time and money on something that didn't even come close to succeeding.

For larger companies, getting more customers can be done by using lead generation strategies like content marketing or search engine optimisation (SEO) through their website. But for smaller and more informal businesses that don't have a strong digital footprint, you can generate new leads through a platform like Ziada where potential customers actively seeking businesses like yours can simply reach out to you and your business.

How does Ziada help with Lead Generation?

Ziada is an app that connects customers to service providers or vendors, and vice versa. It’s a free app that can be downloaded from Google Play. It's a platform for businesses to connect with leads, and a platform for vendors to connect with customers.

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After downloading the App and registering their business, our service providers can begin to will get enquiries from leads who can then be converted into customers. A customer can browse through all the service provider categories available on the app. If they find one that matches their needs, they put in a request for the service by filling out an online form. In this form, the lead describes in a little bit of detail, the nature of the job they require done.

When you as a service provider receive an enquiry from a potential client, you need to accept the job using the tokens you have available. We recommend responding as quickly as possible because not only does it show that you're professional and efficient but also makes sure that customers don't get frustrated waiting around for your response (which is never good). If you keep your customers waiting too long, you can lose out on an opportunity because they can take their business to other service providers on the platform.

Once you accept the request, you unlock a new lead that you can convert into a paying customer and ultimately repeat business!

When you unlock a lead, you have a unique opportunity to have a customer for life!

When customers reach out to you for a job and you unlock leads with your tokens, you have a unique opportunity to have a customer for life. It’s important that you take this seriously because your business has just made an impression on them and it will affect whether or not they remain loyal to your business in the future. You need to ensure that they have an amazing experience every time they interact with your brand so they continue coming back again and again without fail!

Getting leads is important but so is providing good customer service and experience.

Customer Service: When a customer requests a service on Ziada, you can reach out through the app to schedule an appointment or initiate communication with them. This will help build trust in your brand and ensure that they feel comfortable working with you.

Customer Experience: A successful business model also includes providing excellent customer experiences through face-to-face interactions and seamless digital interactions (i.e., emailing, texting). This goes beyond just booking an appointment; it includes building relationships with customers by taking notes on their preferences and wants/needs so that you can better serve them in the future. The most successful businesses are those who understand their target market well enough so that they can provide exactly what their clients need at all times without being too intrusive or overbearing about it!

Customer Retention: Keeping customers happy is just as important as getting them into your business in the first place. This can be done by sending thank you cards, surveys and asking for feedback from customers after they have received service. It’s important to remember that customer retention is an ongoing process and should be something that you continuously work towards. The better your business performs, the more likely it is that people will want to continue working with you.

How can you convert leads to customers?

There are some easy ways to turn leads into customers.

  • Respond quickly: respond within under 2 hours of receiving a request for service. This shows that you care about your customer and want to help them as much as possible.

  • Provide good customer service: go above and beyond in answering questions, providing quotes, and delivering excellent work on time (or early). Your goal should be to completely satisfy every single one of your customers' needs so that they never have any reason not to find a new service provider.

  • Be transparent with pricing: let people know exactly how much each task will cost before agreeing to do it—and don't be afraid that someone won't hire you because the price is too high! If they're not willing to pay for those services then, maybe it's because they aren't really interested in paying for anything at that point, or they are still shopping around for more deals.

  • Offer flexible payment options: allow customers who can't afford upfront payment options like cash, M-Pesa, Airtel Money, credit cards or PayPal to instead pay after the job is complete, or even offer monthly instalment plans where payments until everything has been paid off! This way everyone stays happy while also getting what they need to be done quickly without having any issues later down the road when schedules become busy again. Be careful to vet them before offering pay-later options.

  • Offer good customer service: it's important in any industry to help resolve issues quickly and efficiently when they arise.

How can you keep your new customers coming back to your business?

The customer service approach that you take will have a big impact on how likely your lead will be to become a customer. Customers are more likely to become repeat customers if they get a good experience from working with you. They are also more likely to recommend your business to others if they had positive experiences working with you previously (think of it as word-of-mouth marketing). To make sure you're nailing the customer experience, it's important to understand what a good customer experience looks like:

  • Create a positive first impression by being friendly, helpful and well-organised.

  • Make sure that the service is delivered in a timely manner and with minimal hassle for the client.

  • Offer incentives such as free gifts or discounts on certain services when clients return frequently or refer other businesses or individuals they know who may need similar services in the future

  • Ask your clients what they like most about the service that you provide and how it could be improved. You can also use customer feedback forms and surveys to get more information about what your clients think of your business.

A good customer experience is all about making your customers feel welcome and valued. It's important to remember that your clients are the lifeblood of any business, so it's worth putting in a little extra effort every day.


So, that’s it, you now know how to nurture leads from the moment they request your service until they become a customer. We hope this guide has helped you feel more confident in your ability to bring new customers into your business. If you have any questions about anything we covered here, please feel free to contact us and we’ll be happy to help!

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